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Junio de 2008

Europastry crece un 17% respecto al 2007

EUROPASTRY ha presentado sus cuentas de 2007, que cerró con ventas netas de 320 MEUR, con un crecimiento del 16,7% respecto a los 274 MEUR facturados en 2006, y una cuota de mercado del 35% entre pan y bollería, lo que confirma su liderazgo en el sector nacional de masas congeladas. Además, la compañía ha presentado su nueva gama de pan "Gran Reserva", como lanzamiento estratégico de cara a 2008. Se trata de un pan elaborado siguiendo el método tradicional de triple fermentación, adaptando este procedimiento a la producción mecanizada. EUROPASTRY lanza al mercado profesional esta nueva categoría de pan "premium" con tres variedades para los distintos momentos de consumo. Su desarrollo ha supuesto dos años de trabajo y una inversión de 15 MEUR en una línea de producción en su nueva planta de Vallmoll (Tarragona). El producto se comercializará a nivel nacional e internacional bajo sus tres enseñas, "Frida", "Fripan" y "Yaya María", y la sociedad prevé que durante 2008 esta nueva gama aporte ingresos de 30 MEUR.




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